Is the New Update of Google Algorithm Giving an Impact to AI-Generated Content?

In the constantly evolving landscape of search engine optimization (SEO), Google’s algorithm updates play a crucial role in determining what content ranks — and what doesn’t. With the latest update rolling out in 2024 and continuing into 2025, one of the hottest questions among digital marketers, bloggers, and content creators is:

“Is AI-generated content being affected?”

Let’s dive into what this update means and how it impacts content produced by artificial intelligence.

What’s in the New Google Algorithm Update?

Google’s 2024–2025 updates focus on content quality, experience, trustworthiness, and authenticity — aligning with their E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trust). A key change is Google’s heightened effort to combat low-quality, spammy, or mass-produced content, much of which can stem from automated tools or careless use of AI.

But — and this is important — Google is not against AI content. Their stance has shifted from “who wrote it” to “does it help people?”

So, Does AI Content Still Rank?

Yes, but with caveats.

AI-generated content can still rank well in search results if it is:

Informative and accurate
Free of fluff and keyword stuffing
Tailored for humans, not just algorithms
Edited or fact-checked by humans

On the flip side, AI content that is generic, repetitive, or misleading is now more likely to be filtered out or pushed down in search rankings.

Google’s systems are getting better at identifying content that lacks real insight — which often happens when content is mass-produced using AI without editorial oversight.

How Google Detects AI or Low-Value Content

Google doesn’t explicitly say it’s detecting “AI content,” but it does use a mix of signals such as:

Semantic uniqueness (Is it saying something new?)
User engagement signals (Do users bounce quickly?)
Topical authority (Is the site known for this topic?)
Backlink quality
Natural flow of language

If your content, AI or not, sounds robotic, lacks depth, or exists just to rank, Google is more likely to penalize it.

Best Practices for Using AI in a Post-Update World

If you’re using AI tools like ChatGPT, Claude, Jasper, or Writesonic, here’s how to stay in Google’s good graces:

Use AI for drafts, outlines, and inspiration — not final copy.
Inject your own expertise or experiences into the piece.
Edit for tone, accuracy, and clarity.
Add unique images, data, quotes, or internal links.
Update content regularly to maintain freshness.

Final Thoughts

The new Google algorithm update doesn’t punish AI content just for being AI — but it does punish bad content, and unfortunately, much of the poorly used AI content falls into that category.

So if you’re creating value-driven, well-researched, engaging articles (even with the help of AI), you’re still very much in the game.

Remember: The future of SEO isn’t about human vs. machine. It’s about quality vs. mediocrity.